Build your perfect
laundry kit!

Custom built, to your lifestyle

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Your Custom Care Plan

Just answer a few quick questions and we'll build you a custom laundry plan!

How It Works:

We'll ask a few fun questions about your lifestyle and laundry, and build you a totally custom laundry plan.

Sound too good to be true?
It might sound that way, but we're serious. No catch, no fine print. Thousands of customers love FREY, and we're so confident, we want to give you a chance to try us totally risk free. If you don't like us, cancel in your account instantly, or email us and we'll do it for you.
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How We're Different


Better Scent

97 out of 100 customers prefer the FREY fragrance to their old detergent

Better Formulation

No harsh chemicals, with a blend that's better for you and better for your clothing

Better for the World

Safer for the environment, and a every order plants a tree


Every Frey product starts with a story.
It’s not written in words, but in top notes, middle notes, and base notes.

It tells the journey of our world-class scents, developed with a leading U.S. fragrance house using premium ingredients—and an extraordinary amount of care.

As for the rest of the story, well, that’s up to you. Choose your scent, and make it your own. Get Started

Meet your two fragrances

Cedarwood, Oakmoss, Amber

Fresh green woods layered with subtle, confident warmth. Well-balanced and grounding.

Sandalwood, Bergamot, Clove

Delightfully complex citrus meets rich wood with a hint of spice. Aromatic and uplifting.

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They say it better
65k+ happy customers!

“Fell in Love”

"I did not mean to fall so deeply in love with FREY. Beware! You will find yourself unfulfilled by any other laundry detergents. It's insidious, the need to put on your FREY-cleaned clothing and hoping someone will hug you and therefore have a lovely delicate FREY moment. "

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"Blissful Consciousness”

“It's as if I entered into a mystical and majestic state of being, in which the smell of my clothing exudes the smell of a crisp and woodsy aroma, reminiscent of a brisk and foggy mountain-scape. Doing laundry now transports me to a blissful consciousness.”

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"I NEVER buy off Facebook, but...."

"As someone who never buys anything off of FB, I will admit this had me very curious. I finally gave in and ordered FREY did NOT disappoint! It smells absolutely amazing and cleans so well."

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One order, one tree

Join FREY and help rebuild our forest, we have partnered with to commit to planting a tree for every order 🌲 We are proud to be a B-Corp and are excited to continue giving back as we grow, because our impact is your impact.

Small but mighty…

And powerfully designed to treat you and your clothes better. We use a concentrated formula to make your life easier, minimizing weight, space, and waste, all while having the same number of loads as a huge bottle.

Smaller bottle, bigger value
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Us vs Them