Best.
Detergent.
Ever.

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Invest in Yourself

Exceptional clothing care products meticulously designed to smell better, treat your clothing better, and generally be better: for you, for others, for the planet.
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Believe in Better

Better Scent

97 out of 100 customers prefer the FREY fragrance to their old detergent


Better Formulation

No harsh chemicals, with a blend that's better for you and better for your clothing.


Better for the World

Safer for the environment, and a portion of all proceeds donated to those in need.


A Fragrance You'll Love, Guaranteed

Try FREY risk free.
If you don't like FREY better than your current detergent, we will refund you 100%, no questions asked.
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A Wash Above the Rest

Unlike anything else you've experienced. Inspired by the top fragrances from around the world, blended with essential oils, and comprised of over a dozen individual scents.

People Love Us

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...Of our customers are more excited to do laundry. Now that's saying something.

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....Of our customers like FREY’s fragrance over their old detergent.

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...Of our customers are more confident about their personal scent when using FREY

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What People Are Saying

Our Customers


  • I’ll Never Use Another Detergent

    “If a nomad, wizard lumberjack rescued you from a logging accident in an enchanted forest, that’s the smell of FREY. I’ll never use another detergent ever again”

    – Jacob T

  • GQ + Liam Neeson

    “Smells like a GQ magazine decided to partner with Liam Neeson after they kidnapped his daughter to make him smell like Randy Savage was coming for them. So it smells awesome.”

    – Ryan S

  • Magical

    “Great product and customer service is absolutely phenomenal. Best in the business. Had an issue with an order and they personally sent it from their office with free 2 day shipping. You cannot beat that. Responded to all emails very quickly and also they treated my very very well. These emails were not just a form type email that they send for anyone having a problem, it was personal. Don’t hesitate with the product because I always get complimented by the ladies and superior customer service, you have nothing to lose”

    – Joseph T

  • Just the impression I was looking for

    “I love the scent of this detergent and I won’t buy anything else and even though I purchased an additional 2 bottles I’m still using the same first 2 bottles I bought at the beginning of summer of 2017.”

    – Todd D

  • Product I didn’t know I needed

    “I love FREY detergent. Not only is it convenient to order, but as a single guy, it provides an amazing scent to my clothes that I’ve actually had other people pick up on. I didn’t really mind the floral/nature/delicate scents of every day detergents, but once you start washing with more masculine scents, you’ll notice a difference and so will those around you. On a personal note, wait until your belle wears one of your shirts and smells it and tells you how much she loves it”

    – Stratton P

The Pros


  • GQ Insider

    “From my favorite shirts to my sweatiest athletic wear, FREY cleans and smells unlike anything else. It’s top notch, period.”

    – Zack C

  • SprezzaBox

    “FREY is bringing a sense of male fashion into a realm that hasn’t yet seen in it- from the bottle design to the scent to the subscription service.”

    – Philip S, CEO

  • Kennedy

    “The next step in the growth in men paying closer attention to their clothing and scent.”

    – Michael A, CEO

  • Soapbox Soaps

    “The entire FREY product line is a game-changer, there’s nothing like it.”

    – David Simnick, CEO

  • Blank Label

    “I’d encourage any of our clients to switch to FREY, I wish it had been around years ago.”

    – Paige C, Head of Operations

  • SKINS

    “We ran FREY through a full test with SKINS. Not only did FREY clean extremely well but smelled incredible, and paired perfectly with our compression/activewear.”

    – Anthony L, VP of Marketing

  • Fashion & Lifestyle Influencer

    “FREY is doing something completely different in the clothing care space”

    – Jesse C