Laundry as you’ve never experienced it.

Premium clothing care products meticulously designed to smell better, treat your clothing better, and generally be better: for you, for others, for the planet.


Designed for You

FREY treats your clothing with the respect it deserves: Formulated to help lengthen its lifespan, and infused with a world-class scent composed of essential oils, you will never look at laundry the same.

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Laundry Plans

Regular shipments, so you can worry about more important things

Laundry Plans

Believe in Better.

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Explore our entire line: you’ll never look at laundry the same

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Garments treated better
Better smelling gents
Impactful washes

Our (And Your) Impact

We believe that superior products are not only great for the user, but great for the world.

Know that in choosing FREY, you are making a difference.

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  • Treat Your Clothing with Respect

    Created to help retain the natural color and feel of your favorite garments: A proprietary blend of gentle surfactants and enzymes enables a potent, yet gentle clean.

  • World-Class Scent

    Inspired by the top men’s fragrances from around the world and comprised of over a dozen individual essential oils and natural fragrances.

  • Safer for the Environment

    A blend of more readily biodegradable surfactants, enzymes, and natural ingredients, with concentrated formulas to minimize waste.

  • Help Someone in Need

    Through our Wash for Wash program, for every purchase, someone in need is helped as part of the 10% of profits we donate to charity.

  • Straight to Your Door

    Forget those last-minute trips to the store because you’re out of detergent… and clean socks.

What are the Pros saying about FREY?

  • “From my favorite shirts to my sweatiest athletic wear, FREY cleans and smells unlike anything else. It’s top notch, period.”

    Zack Cohen – GQ Insider

  • “FREY is bringing a sense of male fashion into a realm that hasn’t yet seen in it- from the bottle design to the scent to the subscription service.”

    Philip Sblendorio, Co-founder –

  • “The next step in the growth in men paying closer attention to their clothing and scent”.

    Michael Alahverdian, CEO – Wear Kennedy

  • “FREY is doing something completely different in the clothing care space”

    Jesse Chao – Fashion & Lifestyle Influencer

  • “The entire FREY product line is a game-changer, there’s nothing like it”

    David Simnick, CEO – Soapbox Soaps

  • “I’d encourage any of our clients to switch to FREY, I wish it had been around years ago”.

    Paige Connell, Head of Operations and Retail – Blank Label

  • “We ran FREY through a full test with SKINS. Not only did FREY clean extremely well but smelled incredible, and paired perfectly with our compression/activewear.”

    Anthony Leon, Sales and Marketing Manager – SKINS

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